Apollo.io vs Gong
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Gong
AI revenue intelligence platform
Side-by-side
| Apollo.io | Gong | |
|---|---|---|
| Tagline | AI-powered sales engagement platform with 275M+ contacts. | AI revenue intelligence platform |
| Founded | 2015 | 2015 |
| HQ | US | San Francisco, US |
| Employees | 201-500 | 1000-2000 |
| Total funding | Undisclosed | $250M |
| Latest round | — | series-d · Aug 2021 |
| Valuation | — | $7.3B |
| Cheapest paid plan | — | — |
| Free plan | ✓ Free | ✗ |
| Free trial | ✗ | ✗ |
| Top tier price | — | Mid-Market · Contact sales |
| Pricing summary | 1 published plans | 2 published plans |
| Categories |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Gong.
| Capability | Apollo.io | Gong |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✓ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Higher Neuron score (76 vs 46)
- Offers a free plan
- Lower starting price ($49/mo)
🔵 Strengths of Gong
- Has raised more capital ($250M vs Undisclosed)
- Verified profile
Which should you choose?
Choose Apollo.io if price matters most — it starts at Free · From $49/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Gong if you want the most established option — it has raised $250M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Gong — which is better?
It depends on your priority. Apollo.io is the leaner option; Gong has broader feature depth. See the side-by-side table above.
Is Apollo.io cheaper than Gong?
Yes — Apollo.io's cheapest paid plan is Free, while Gong's is Enterprise · Contact sales.
Do Apollo.io and Gong offer free plans?
Apollo.io: Yes, has a free plan. Gong: Paid only.
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