Clay vs Pipedrive
Which RevOps AI tool is better in 2026?
Clay
AI-powered sales prospecting and data enrichment.
Pipedrive
Sales-focused CRM with an AI Sales Assistant for deal predictions and automation
Side-by-side
Clay is the more established option (raised $146M), but Pipedrive is cheaper to start.
| Metric | Clay | Pipedrive |
|---|---|---|
| Taglinei | AI-powered sales prospecting and data enrichment. | Sales-focused CRM with an AI Sales Assistant for deal predictions and automation |
| Foundedi | 2017 | 2010🏆 |
| HQi | New York, US | New York, United States |
| Employeesi | 51-200 | 850🏆 |
| Neuron scorei | 54 | 72🏆 |
| Total fundingi | $146M🏆 | $90M |
| Latest roundi | Series C · Aug 2025 | Private Equity · Nov 2020 |
| Valuationi | $3.1B🏆 | $1.5B |
| Cheapest paid plani | Launch · $185/mo | From $14/mo🏆 |
| Free plani | ✓ Free | ✗ |
| Free triali | ✗ | ✓ |
| Top tier pricei | Growth · $495/mo | Pricing not disclosed |
| Pricing summaryi | 4 published plans | Free trial · From $14/mo |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Clay and Pipedrive.
| Capability | Clay | Pipedrive |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✓ |
| SDK languages | — | 2 (PHP, Node.js) |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Clay
- Has raised more capital ($146M vs $90M)
- Offers a free plan
- Newer company (2017)
🔵 Strengths of Pipedrive
- Higher Neuron score (72 vs 54)
- Offers a free trial
- Lower starting price ($14/mo)
- More mature (2010)
Which should you choose?
Choose Pipedrive if price matters most — it starts at Free trial · From $14/mo, which is friendlier for teams watching burn. Both AI RevOps tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Clay if you want the most established option — it has raised $146M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Clay vs Pipedrive — which is better?
It depends on your priority. Clay has raised more capital and is the more established option; Pipedrive is cheaper to start. See the side-by-side table above.
Is Clay cheaper than Pipedrive?
No — Pipedrive's cheapest paid plan is Free trial · From $14/mo, while Clay's is Launch · $185/mo.
Do Clay and Pipedrive offer free plans?
Clay: Yes, has a free plan. Pipedrive: Free trial only.
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