Apollo.io vs ZoomInfo
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
ZoomInfo
B2B contact and intent data with AI-powered prospecting.
Side-by-side
| Apollo.io | ZoomInfo | |
|---|---|---|
| Tagline | AI-powered sales engagement platform with 275M+ contacts. | B2B contact and intent data with AI-powered prospecting. |
| Founded | 2015 | 2007 |
| HQ | US | Vancouver, US |
| Employees | 201-500 | 1000+ |
| Total funding | Undisclosed | Undisclosed |
| Latest round | — | — |
| Valuation | — | — |
| Cheapest paid plan | — | — |
| Free plan | ✓ Free | ✓ Free Trial |
| Free trial | ✗ | ✓ |
| Top tier price | — | Enterprise · Contact sales |
| Pricing summary | 1 published plans | 2 published plans |
| Categories |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and ZoomInfo.
| Capability | Apollo.io | ZoomInfo |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 3 (Python, JavaScript, Java) |
| Free plan | ✓ | ✓ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Offers a free plan
- Lower starting price ($49/mo)
- Newer company (2015)
🔵 Strengths of ZoomInfo
- Higher Neuron score (80 vs 76)
- Offers a free trial
- More mature (2007)
Which should you choose?
Choose Apollo.io if price matters most — it starts at Free · From $49/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose ZoomInfo if you want the most established option — it has raised Undisclosed, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs ZoomInfo — which is better?
It depends on your priority. Apollo.io is the leaner option; ZoomInfo has broader feature depth. See the side-by-side table above.
Is Apollo.io cheaper than ZoomInfo?
Yes — Apollo.io's cheapest paid plan is Free, while ZoomInfo's is Free.
Do Apollo.io and ZoomInfo offer free plans?
Apollo.io: Yes, has a free plan. ZoomInfo: Yes, has a free plan.
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