Apollo.io vs Pipedrive
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Pipedrive
Sales-focused CRM with an AI Sales Assistant for deal predictions and automation
Side-by-side
Apollo.io is the more established option (raised $251M), but Pipedrive is cheaper to start.
| Metric | Apollo.io | Pipedrive |
|---|---|---|
| Taglinei | AI-powered sales engagement platform with 275M+ contacts. | Sales-focused CRM with an AI Sales Assistant for deal predictions and automation |
| Foundedi | 2015 | 2010🏆 |
| HQi | US | New York, United States |
| Employeesi | 201-500 | 850🏆 |
| Neuron scorei | 54 | 72🏆 |
| Total fundingi | $251M🏆 | $90M |
| Latest roundi | Series D · Aug 2023 | Private Equity · Nov 2020 |
| Valuationi | $1.6B🏆 | $1.5B |
| Cheapest paid plani | — | From $14/mo🏆 |
| Free plani | ✓ Free | ✗ |
| Free triali | ✗ | ✓ |
| Top tier pricei | — | Pricing not disclosed |
| Pricing summaryi | 1 published plans | Free trial · From $14/mo |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Pipedrive.
| Capability | Apollo.io | Pipedrive |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✓ |
| SDK languages | — | 2 (PHP, Node.js) |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Has raised more capital ($251M vs $90M)
- Offers a free plan
- Newer company (2015)
🔵 Strengths of Pipedrive
- Higher Neuron score (72 vs 54)
- Offers a free trial
- Lower starting price ($14/mo)
- More mature (2010)
Which should you choose?
Choose Pipedrive if price matters most — it starts at Free trial · From $14/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Apollo.io if you want the most established option — it has raised $251M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Pipedrive — which is better?
It depends on your priority. Apollo.io has raised more capital and is the more established option; Pipedrive is cheaper to start. See the side-by-side table above.
Is Apollo.io cheaper than Pipedrive?
No — Pipedrive's cheapest paid plan is Free trial · From $14/mo, while Apollo.io's is Free.
Do Apollo.io and Pipedrive offer free plans?
Apollo.io: Yes, has a free plan. Pipedrive: Free trial only.
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