What is Waymark?
Waymark is a Detroit-based AI video company that generates broadcast-ready commercials from minimal input. Users enter a business's website URL and Waymark's AI pulls the brand's logos, images, and copy, writes an on-brand script, assembles scenes, and adds a natural AI voiceover — producing a finished ad in minutes. Ads can be fine-tuned in an intuitive editor and spun into variations across formats, languages, and aspect ratios.
Built for media sellers
Waymark's core customers are TV broadcasters, cable providers, agencies, and ad-tech platforms that need fast, affordable spec ads to help local and SMB advertisers visualize campaigns. The company claims 94% time saved versus traditional production, and its research arm (led by co-founder Nathan Labenz, host of The Cognitive Revolution podcast) made it an early adopter of generative AI in video advertising.
Company background
Founded by Nathan Labenz and Jay Gierak and led by CEO Alex Persky-Stern, Waymark has raised about $5.7M from investors including Tim Draper, Detroit Venture Partners, and Revolution's Rise of the Rest, and has operated profitably in recent years.