VidMob is a creative data company founded in 2015 by Alex Collmer and headquartered in New York, operating an AI-powered platform that turns advertising creative into measurable, actionable data. Rather than generating video from scratch, VidMob focuses on the analytics side of video marketing: it ingests and scores the creative attributes of ads, such as pacing, messaging, branding, and visual elements, to reveal what actually drives performance, and it combines this machine analysis with human expertise to produce custom creative best practices for each brand.
The platform has analyzed creative attributes across more than 18 million ad creatives, giving it a large proprietary dataset that powers its AI scoring and recommendations. By connecting creative decisions to media outcomes, VidMob helps brands and agencies reduce wasted spend, improve brand consistency, and make data-informed choices throughout the marketing funnel. This positions VidMob in the AI marketing and creative-intelligence space, complementing generative tools by optimizing the creative that gets produced and run.
VidMob has raised substantial capital over its history, totaling well over $200 million across rounds from seed through a $110 million Series D, with investors including Shamrock Capital, Microsoft's M12, and others. Its most recent financing, an $8 million venture round in May 2025, was aimed at accelerating its AI-driven creative data capabilities and expanding its role in the advertising ecosystem.
VidMob's bet is that as AI makes creative production cheaper and more abundant, the bottleneck shifts to knowing which creative works and why. By building a creative-data layer that quantifies and optimizes advertising effectiveness, VidMob aims to be the intelligence engine that brands rely on to get more performance from their video and creative investments, working alongside agencies, in-house teams, and the major ad platforms.