Trigo is an Israel-founded computer-vision company that turns conventional supermarkets into autonomous, checkout-free stores. Founded in 2018, it deploys ceiling-mounted cameras and shelf sensors that feed proprietary AI algorithms, logging interactions between shoppers and merchandise so customers can take items and leave without scanning at a till. The company emphasizes privacy, stating its system relies on 100% non-biometric data.
Beyond frictionless checkout, Trigo packages its vision AI into three solution areas: autonomous retail, loss prevention and shrink detection, and retail intelligence delivering operational and inventory insights from in-store video. The technology is offered to retailers directly and is also distributed through the Microsoft Azure Marketplace, and the company reports processing tens of millions of shopping activities annually.
Trigo works with major European and UK grocers. Its earliest pilot launched in 2019 with Tesco, which later opened 'GetGo' checkout-free stores in London, and it counts Aldi Nord, Netto, REWE and others among partners. Several of those retailers and strategic players such as Tesco, REWE and SAP have also invested.
The company has raised substantial venture funding, including a $100M round in 2022 led by Temasek and 83North that brought in SAP as a strategic investor, on top of earlier seed, Series A and Series B rounds. Trigo has been recognized on the Forbes AI 50 (2023) and Sifted's B2B SaaS Rising 100 (2024). It positions itself as an enterprise-grade, retrofit alternative to building checkout-free stores from scratch, targeting grocers seeking to modernize existing footprints rather than purpose-build new formats.