What Trax does
Trax is an AI analytics company focused on retail, using computer vision and data to improve retail execution and consumer engagement. Its platform digitizes the physical store shelf, processing large volumes of product images to give brands real-time insight into how their products appear and perform in stores.
Key capabilities
Trax's image recognition technology, available in cloud-based and on-device versions, analyzes shelf images to track SKU placement, planogram compliance, and retail resets. The platform turns store imagery into actionable data spanning shelf conditions, point-of-sale information, and competitive intelligence, and supports merchandising and shopper-engagement programs. Trax has built extensive computer-vision capabilities and holds dozens of patents in the field.
Who it's for
Trax primarily serves consumer packaged goods manufacturers across categories such as food and beverage, alcohol, household products, and over-the-counter medications, supporting category management, procurement, and sales teams. The company operates in more than 80 countries and was founded in 2010.