What Topline Pro does
Topline Pro is the AI-powered marketing and operations platform for the 2.5 million home service professionals in the US — landscapers, roofers, plumbers, painters, HVAC techs, and other essential trades. The product gives every solo operator and small crew a generative-AI-built website, automated SEO and Google Business Profile management, AI-assisted lead capture, review collection, and a lightweight CRM, all delivered as a subscription. The pitch is that Topline Pro turns the average solo tradesperson — who lacks marketing budget, design skills, or modern software — into a discoverable, professional online business.
The platform automatically generates and continuously updates a service-area website using the pro's photos and reviews, runs AI-written blog content for local SEO, syncs to Google so the business shows up in Maps, and handles inbound leads through web forms and Google's Local Services Ads. It also offers integrated booking, estimating, and texting workflows. Customers commonly see a 2x-5x lift in lead volume within the first quarter.
Who it's for
Topline Pro targets home service entrepreneurs running solo or with crews of fewer than 10, who don't have the time or budget to hire a marketing agency or learn marketing software. The product is built for trades-first usability — mobile-first, photo-driven, and finished in minutes.
Pricing
Topline Pro is sold via a monthly subscription. The Growth and Pro tiers bundle the website, SEO, reviews, and CRM features, with pricing around $99-$249 per month depending on the plan.
Team & funding
Topline Pro was founded in 2020 by Nick Ornitz (CEO) and Shannon Kay (COO), who met in business school and pivoted from an earlier home-management product. The company went through Y Combinator's Winter 2021 batch. After raising a $5M seed in 2022 and a $12M Series A in 2023, Topline Pro raised a $27M Series B in August 2025 led by Northzone (Molly Alter), with participation from Tactile Ventures, Industry Ventures, Forerunner Ventures, Bonfire Ventures, TMV, Flybridge, and BBG Ventures. Total funding now exceeds $44M. Both founders made the Forbes 30 Under 30 list.
Position vs competitors
Topline Pro competes with ServiceTitan (heavyweight FSM), Jobber, Housecall Pro, and traditional home service marketing agencies. Its differentiation is generative AI applied to every step of the marketing funnel for the smallest operators, where bigger software is too expensive and complex.