What Spotlight Realty does
Spotlight Realty is an AI-powered residential brokerage focused on reducing rental commissions in New York City. It positions itself as a full-stack, AI-driven real estate agent for landlords and property managers, charging a lower commission than traditional brokers—around 4% on rentals versus rates that have historically run much higher.
Key capabilities
Spotlight uses proprietary AI-driven lead generation that scrapes the internet and other data sources to find prospective tenants, posts listings to marketplaces such as StreetEasy and Zillow, and runs targeted social media ads. Inquiry handling, screening, scheduling and tours are managed in-house, with licensed agents and lawyers available to guide deals through to lease signing. The company also applies its model to home sales at reduced commission rates.
Who it's for
Spotlight Realty serves NYC and Long Island landlords, property managers and sellers who want professional brokerage services at lower commission costs. It was founded in 2025 and is backed by Y Combinator.