Scriptic, formerly known as Electric Noir Studios, is a London-based interactive entertainment studio building AI-powered narrative games. The company has been described as aiming to be the Netflix of narrative gaming, producing cinematic, story-driven mobile experiences that put players inside immersive mysteries. Its games blend live-action and interactive media with branching storytelling, letting players investigate cases, uncover clues, and shape how stories unfold.
Scriptic leans on generative AI to deepen and scale its interactive narrative experiences, using technology to make storytelling more dynamic and responsive while preserving the cinematic, high-production-value feel that defines its titles. The studio's flagship work centers on detective and mystery formats, where interactivity, atmosphere, and pacing matter as much as raw branching, and where AI can help extend the depth and replayability of authored stories.
The studio operates at the intersection of premium content production and games, combining writing, live-action media, and software. This content-first approach differentiates Scriptic from pure-technology vendors: it ships finished, polished narrative games to players while using AI as a creative and production multiplier behind the scenes.
Scriptic (Electric Noir Studios) has raised more than $10 million in total, with investors including Sony Innovation Fund, Moonfire, vgames, the Amazon Alexa Fund, and Tower 26 Ventures. One financing round was led by BITKRAFT Ventures with participation from Tower 26 and the Amazon Alexa Fund, reflecting backing from both gaming-focused and strategic media investors as the studio scales its AI-driven narrative games.