Rosella builds an AI automation layer for small and mid-market commercial insurance brokers. Its platform automates policy comparison across carriers, identifies coverage gaps, runs multi-portal submission agents across 100-plus carrier systems, and provides real-time AI phone assistance to sales staff during client calls. By taking over the tedious, multi-system busywork of placing commercial cover, Rosella aims to let brokers serve more clients with the same headcount and close faster. Founded in late 2025 in Sydney, Australia, the company raised a $3.7M pre-seed in April 2026 led by Peak XV Partners with Intact Private Capital participating, capitalizing it to build out its agentic broker tooling.