Recraft is an AI design platform purpose-built for professional designers and creative teams who need brand-consistent vectors, illustrations, icons, and 3D images. Founded in 2022 by CEO Anna Veronika Dorogush (previously the creator of Yandex's CatBoost library), Recraft has grown to more than 4 million users and is used inside companies like Amazon, NVIDIA, Salesforce, and Uber.
In May 2025, Recraft raised a $30M Series B led by Accel, with participation from Madrona Ventures and existing investors Khosla Ventures, Nat Friedman, Elad Gil, and RTP Global. The company has seen roughly 10x growth over two years and 700%+ adoption growth in the last year alone. Recraft V3, the company's third-generation model, was the first to introduce positioning control — letting designers precisely place logos, characters, or products in a generated scene — and has held a top position on global image-generation leaderboards for months.
Unlike general-purpose image generators, Recraft is designed around the day-to-day workflows of working designers: vector output that can be opened in Figma or Illustrator, style controls that lock to a brand's palette and typography, and an Infinite Canvas for laying out illustrations, icons, and product mockups together. Features include text generation that reliably renders inside images, mockup tools for packaging and devices, and Brand Style, which captures a brand's look into a reusable preset.
Recraft offers a free tier with daily credits and paid plans (Basic, Advanced, Pro) that unlock higher resolutions, more credits, commercial usage, and team features. Pricing scales from low double digits per month up to enterprise plans. With its vector-first approach and brand controls, Recraft competes more directly with Adobe Firefly, Ideogram, and Midjourney's stylization features than with consumer image generators, and is increasingly being adopted as a daily design tool by marketing and product teams.