What Bria does
Bria is a visual generative AI platform built for enterprises that cannot use models trained on scraped data. Where most image and video models inherit IP and brand-safety risk from their training corpora, Bria trains its models exclusively on licensed images — sourced from over 20 partners including Getty Images — and pays the contributors of that training data through an attribution-based revenue share. The result is a generative platform whose outputs are commercially safe enough for global brands, agencies, retail catalogs, and marketing teams to use at scale.
Bria's product surface includes image generation, smart editing (background remove, expand, replace, retouch), video generation, and brand-trained custom models. The platform is delivered as APIs, a web product, and an enterprise SaaS with on-prem and VPC deployment options.
Who it's for
Bria targets enterprise creative, marketing, and e-commerce teams that need scalable visual content but care about copyright, brand safety, and reproducibility. Disclosed partners and customers span Getty Images, Publicis Groupe, and Samsung.
Pricing
Bria offers a free tier for evaluation with watermarks, paid creator tiers via the web app, and enterprise contracts priced by API throughput, custom-model training, and deployment surface.
Team & funding
Bria was founded in 2020 by Yair Adato (CEO, ex-PicScout founder) and Gal Jacobi (President), and is dual-headquartered in Tel Aviv, Israel and New York, USA. Funding history: a $24M Series A on February 21, 2024 led by GFT Ventures, Intel Capital, and Entrée Capital (with Publicis Groupe, Getty Images, Samsung Next, IN Venture, Atinum, Z Venture Capital, and Mirae Asset participating); a $40M Series B on March 13, 2025 led by Red Dot Capital Partners with Maor Investments, Entrée Capital, GFT Ventures, Intel Capital, and IN Venture; plus a Series B extension. Cumulative funding sits at roughly $65M.
Position vs competitors
Bria competes with Adobe Firefly (its closest analog on licensed-data positioning), Stability AI, Runway, Recraft, and Ideogram. Its differentiators are pure licensed-data training, attribution payouts, and a strong enterprise / API posture.