Boost.ai was founded in 2016 in Norway by Lars Ropeid Selsås together with co-founders Hadle Ropeid Selsås and Henry Vaage Iversen, with a focus on enterprise-grade conversational AI for organizations that cannot tolerate inaccurate or non-compliant automated answers. From the start the company targeted regulated sectors, banking, insurance, telecom and the public sector, where customer service automation must be reliable, secure and governable. That focus shaped a platform built around control and accuracy rather than open-ended chat.
The platform centers on a no-code interface that lets non-technical customer service and operations teams build, train, test and maintain virtual agents without engineering. Boost.ai's approach uses a structured intent model to deliver predictable, high-accuracy responses at scale, and it supports both text chat and voice channels. Enterprises use it to automate high volumes of common inquiries, account questions, claims status, application help, while routing complex cases to human agents with context, balancing automation with service quality.
Boost.ai layers generative AI on top of its controllable foundation, combining the flexibility of large language models with guardrails that keep answers grounded and compliant. This hybrid design appeals to risk-conscious enterprises that want the benefits of generative AI without sacrificing oversight. The company serves Fortune 1000 companies and public-sector organizations across Europe and North America, with notable deployments in Nordic banking.
In 2021 Nordic Capital made a significant growth investment in Boost.ai through its Evolution fund, the fund's first AI investment, in a deal reported to value the company in the billions of Norwegian kroner, with continued backing from Alliance Venture and others. With its emphasis on accuracy, security and no-code control, Boost.ai targets large, regulated enterprises that need dependable conversational AI for customer service and support.