Aydi is an agritech company building AI-powered software for growers worldwide, headquartered in Dubai with offices in Madrid and Cairo. Founded in 2022 by Hassan Fayed, Aydi addresses a vast and under-digitized market: the world's farmers, many of whom lack access to timely, expert agronomic advice and collectively suffer an estimated $600 billion in preventable crop losses each year. The company's flagship product, Orth, is an AI agronomy assistant designed to put a trusted advisor in every grower's pocket.
Orth works by learning the specifics of a grower's operation, the land, the crops planted and the local weather, and using that context to deliver instant, personalized answers to agronomic questions. Rather than generic advice, it provides crop-specific, condition-aware guidance covering everything from pest and disease detection to compliance checks, delivered through a conversational interface that responds within seconds when time-sensitive decisions are on the line. Under the hood, Orth combines satellite monitoring, predictive analytics and conversational AI, and it improves season over season as it learns.
Alongside Orth, Aydi offers aydieye, a farm management system that consolidates labor tracking, input management and operational data into a unified platform, giving larger operations a single source of truth for running the farm. Together the products aim to deliver more than 20% improvements in yield and efficiency for growers, a meaningful gain in an industry where small percentage changes translate into large absolute impact on food supply and farmer livelihoods.
Aydi closed a $7.5 million seed round in 2025 backed by COTU Ventures, Daltex and Nuwa Capital, with participation from Magrabi Agriculture and Foundation Ventures. The funding supports the launch and global scaling of Orth across the 20-plus countries Aydi already operates in. As a vertical-AI player in agriculture with strategic agribusiness backers, Aydi targets one of the largest and least-served markets for applied AI.