Attention is an AI-powered sales platform that mines a team's actual sales conversations to drive coaching, automation, and revenue operations. The core insight is that a company's best calls contain a wealth of signal, about objection handling, messaging, next steps, and buying behavior, that usually evaporates after the call ends. Attention captures and analyzes these conversations so that the patterns behind winning deals can be operationalized: reps get real-time guidance during live calls to handle objections and stay on track, and managers get visibility into what is actually said across the team.
Beyond coaching, Attention automates the downstream work that follows a conversation. It can auto-fill CRM fields based on what happened on the call, draft follow-up emails, and surface deal insights and risks, removing manual administrative effort and keeping the pipeline accurate. By deploying AI agents trained on a team's best sales behaviors, the platform aims to augment every sales function, from ramping new reps faster to improving forecast accuracy, rather than serving as a passive recording tool.
Attention serves B2B revenue teams that run conversation-heavy sales motions and want to convert call data into coaching and automation. Its customers include companies such as Crunchbase, BambooHR, and Aircall, and the company reported roughly 10x revenue growth in the year surrounding its Series A, reflecting strong demand for AI in sales enablement and revenue operations.
Attention raised a $14 million Series A announced in October 2024, led by Alven with participation from Eniac Ventures, 645 Ventures, Aglae, Frst, and Liquid 2. The company is using the funding to meet market demand, expand its go-to-market team, and continue investing in product and engineering.