What Absurd does
Absurd makes AI-generated brand and performance video ads at scale. It uses a multi-agent system, working alongside human creative directors, to plan, script, storyboard and generate video campaigns, producing production-quality launch and ad videos in a short turnaround.
Key capabilities
Absurd's autonomous agents plan, generate and edit campaigns in real time on an interactive, Figma-like canvas, while human creative directors collaborate to ideate and refine each scene. The company says it can deliver production-quality videos in around 72 hours, and reports that its videos average hundreds of thousands of organic views, with some launch videos exceeding a million views. It has cited companies such as Hims, Kalshi, Replit and Brex among those using its service.
Who it's for
Absurd targets startups and brands that want high-quality video ads and launch content quickly and at lower cost than traditional production. It was founded in 2025, is based in Los Angeles, and is part of Y Combinator's F25 batch.