Clay vs ZoomInfo
Which Prospecting AI tool is better in 2026?
Clay
AI-powered sales prospecting and data enrichment.
ZoomInfo
B2B contact and intent data with AI-powered prospecting.
Side-by-side
Clay leads on both fronts — more capital raised ($146M) and a lower entry price than ZoomInfo.
| Metric | Clay | ZoomInfo |
|---|---|---|
| Taglinei | AI-powered sales prospecting and data enrichment. | B2B contact and intent data with AI-powered prospecting. |
| Foundedi | 2017 | 2007🏆 |
| HQi | New York, US | Vancouver, US |
| Employeesi | 51-200🏆 | 1000+ |
| Neuron scorei | 54 | 64🏆 |
| Total fundingi | $146M🏆 | Undisclosed |
| Latest roundi | Series C · Aug 2025 | — |
| Valuationi | $3.1B🏆 | — |
| Cheapest paid plani | Launch · $185/mo🏆 | — |
| Free plani | ✓ Free | ✓ Free Trial |
| Free triali | ✗ | ✓ |
| Top tier pricei | Growth · $495/mo | Enterprise · Contact sales |
| Pricing summaryi | 4 published plans | 2 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Clay and ZoomInfo.
| Capability | Clay | ZoomInfo |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 3 (Python, JavaScript, Java) |
| Free plan | ✓ | ✓ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Clay
- Has raised more capital ($146M vs Undisclosed)
- Offers a free plan
- Lower starting price ($149/mo)
- Newer company (2017)
🔵 Strengths of ZoomInfo
- Higher Neuron score (64 vs 54)
- Offers a free trial
- More mature (2007)
Which should you choose?
Choose Clay if price matters most — it starts at Free · From $149/mo, which is friendlier for teams watching burn. Both AI Prospecting tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Clay if you want the most established option — it has raised $146M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Clay vs ZoomInfo — which is better?
It depends on your priority. Clay has raised more capital and is the more established option; ZoomInfo has broader feature depth. See the side-by-side table above.
Is Clay cheaper than ZoomInfo?
Yes — Clay's cheapest paid plan is Launch · $185/mo, while ZoomInfo's is Free.
Do Clay and ZoomInfo offer free plans?
Clay: Yes, has a free plan. ZoomInfo: Yes, has a free plan.
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