Siro vs Toma
Which Sales AI tool is better in 2026?
Siro
Gong for field sales — AI coaching for in-person reps
Toma
AI voice agents for car dealerships
Side-by-side
Siro is the more established option (raised $75M), but Toma is cheaper to start.
| Metric | Siro | Toma |
|---|---|---|
| Taglinei | Gong for field sales — AI coaching for in-person reps | AI voice agents for car dealerships |
| Foundedi | 2020🏆 | 2024 |
| HQi | New York, US | San Francisco, US |
| Employeesi | 51-200 | 11-50🏆 |
| Neuron scorei | 54 | 61🏆 |
| Total fundingi | $75M🏆 | $21M |
| Latest roundi | Series B | Series A · Jun 2025 |
| Valuationi | — | —🏆 |
| Cheapest paid plani | Pricing not disclosed | —🏆 |
| Free plani | ✓ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Free | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Siro and Toma.
| Capability | Siro | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✓ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 1 (rest) |
| Free plan | ✓ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Siro
- Has raised more capital ($75M vs $21M)
- Offers a free plan
- Offers a free trial
- More mature (2020)
🔵 Strengths of Toma
- Higher Neuron score (61 vs 54)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Siro if you want the most established option — it has raised $75M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Siro vs Toma — which is better?
It depends on your priority. Siro has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Siro cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Siro's is Free.
Do Siro and Toma offer free plans?
Siro: Yes, has a free plan. Toma: Paid only.
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