HockeyStack vs Newton Research
Which Analytics AI tool is better in 2026?
HockeyStack
GTM intelligence and attribution that turns revenue data into action
Newton Research
Agentic AI analytics for marketing and advertising teams
Side-by-side
HockeyStack is the more established option (raised $50M); pricing is comparable on both sides.
| Metric | HockeyStack | Newton Research |
|---|---|---|
| Taglinei | GTM intelligence and attribution that turns revenue data into action | Agentic AI analytics for marketing and advertising teams |
| Foundedi | 2021🏆 | 2023 |
| HQi | San Francisco, US | New York, US |
| Employeesi | 51-200🏆 | 11-50 |
| Neuron scorei | 72🏆 | 62 |
| Total fundingi | $50M🏆 | $14M |
| Latest roundi | Seed | Series A |
| Valuationi | — | — |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✓ | ✓ |
| Free triali | ✓ | ✓ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Free | Free |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for HockeyStack and Newton Research.
| Capability | HockeyStack | Newton Research |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✓ | ✓ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✓ |
| Free trial | ✓ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of HockeyStack
- Has raised more capital ($50M vs $14M)
- Higher Neuron score (72 vs 62)
- More mature (2021)
🔵 Strengths of Newton Research
- Newer company (2023)
Which should you choose?
Choose Newton Research if price matters most — it starts at Free, which is friendlier for teams watching burn. Both AI Analytics tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose HockeyStack if you want the most established option — it has raised $50M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
HockeyStack vs Newton Research — which is better?
It depends on your priority. HockeyStack has raised more capital and is the more established option; Newton Research has broader feature depth. See the side-by-side table above.
Is HockeyStack cheaper than Newton Research?
No — Newton Research's cheapest paid plan is Free, while HockeyStack's is Free.
Do HockeyStack and Newton Research offer free plans?
HockeyStack: Yes, has a free plan. Newton Research: Yes, has a free plan.
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