HockeyStack is a go-to-market intelligence platform that gives B2B revenue teams modern multi-touch attribution, unified buyer journeys, and account-level insights. Its 'Odin' AI agent answers natural-language questions about marketing performance, while pre-built dashboards cover funnel visibility, campaign analysis, ad spend, and churn. The platform tracks impressions, conversions, and pipeline across 50+ integrations including CRMs, ad platforms, and data warehouses. Founded in 2021 by Buğra Gündüz, Arda Bulut, and Emir Atlı, HockeyStack went through Y Combinator and raised a $20M Series A led by Bessemer Venture Partners in January 2025, later expanding its raise to over $50M to build enterprise revenue agents. Customers include GitHub, Rakuten, Airbyte, and Mastercard.
HockeyStack
ActiveGTM intelligence and attribution that turns revenue data into action
Total raised
$22.7M
2 rounds
Stage
Seed
Team
51-200
since 2021
Pricing
Freemium
free plan
Founded
2021
San Francisco, United States
Agent-ready
API
Score 40/100
Multi-touch B2B attribution models
Odin AI analytics agent (natural-language queries)
Unified buyer journey mapping
Pre-built funnel and campaign dashboards
Account scoring and intelligence
Ad spend and ROI tracking
Automated revenue workflows
50+ GTM integrations
40/100
Developing
MCP server
Public API
Webhooks
OAuth 2.0
SDKs
— Seed $2.7M Undisclosed
— Series A $20M Undisclosed
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- What does HockeyStack do?
- It unifies sales and marketing data into attribution, dashboards, and AI-driven revenue insights.
- Who funded HockeyStack?
- Bessemer Venture Partners led its $20M Series A; Y Combinator backed the earlier seed.
- How much has it raised?
- Over $50M total, including a $2.7M seed and a $20M Series A.
- Who uses HockeyStack?
- B2B marketing and RevOps teams at companies like GitHub, Rakuten, and Mastercard.
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