item vs Toma
Which Sales AI tool is better in 2026?
item
The AI-Native CRM that works for you
Toma
AI voice agents for car dealerships
Side-by-side
Toma leads on both fronts — more capital raised ($21M) and a lower entry price than item.
| Metric | item | Toma |
|---|---|---|
| Taglinei | The AI-Native CRM that works for you | AI voice agents for car dealerships |
| Foundedi | 2025 | 2024🏆 |
| HQi | San Francisco, US | San Francisco, US |
| Employeesi | 1-10 | 11-50🏆 |
| Neuron scorei | 48 | 61🏆 |
| Total fundingi | $500K | $21M🏆 |
| Latest roundi | Seed · Jan 2025 | Series A · Jun 2025 |
| Valuationi | — | —🏆 |
| Cheapest paid plani | Pricing not disclosed | —🏆 |
| Free plani | ✗ | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Pricing not listed | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for item and Toma.
| Capability | item | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 1 (rest) |
| Free plan | ✗ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of item
- Newer company (2025)
🔵 Strengths of Toma
- Has raised more capital ($21M vs $500K)
- Higher Neuron score (61 vs 48)
- More mature (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Toma if you want the most established option — it has raised $21M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
item vs Toma — which is better?
It depends on your priority. item is the leaner option; Toma is cheaper to start. See the side-by-side table above.
Is item cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while item's is Pricing not listed.
Do item and Toma offer free plans?
item: Paid only. Toma: Paid only.
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