Cognism vs Toma
Which Sales AI tool is better in 2026?
Cognism
Premium B2B prospecting data with mobile numbers and intent signals.
Toma
AI voice agents for car dealerships
Side-by-side
Cognism is the more established option (raised $123.5M), but Toma is cheaper to start.
| Metric | Cognism | Toma |
|---|---|---|
| Taglinei | Premium B2B prospecting data with mobile numbers and intent signals. | AI voice agents for car dealerships |
| Foundedi | 2015🏆 | 2024 |
| HQi | London, GB | San Francisco, US |
| Employeesi | 201-500 | 11-50🏆 |
| Neuron scorei | 55 | 61🏆 |
| Total fundingi | $123.5M🏆 | $21M |
| Latest roundi | Series C · Jan 2022 | Series A · Jun 2025 |
| Valuationi | — | —🏆 |
| Cheapest paid plani | — | —🏆 |
| Free plani | ✗ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Custom Enterprise · Contact sales | Enterprise · Contact sales |
| Pricing summaryi | 1 published plans | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Cognism and Toma.
| Capability | Cognism | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 1 (rest) |
| Free plan | ✗ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Cognism
- Has raised more capital ($123.5M vs $21M)
- Offers a free trial
- More mature (2015)
🔵 Strengths of Toma
- Higher Neuron score (61 vs 55)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Cognism if you want the most established option — it has raised $123.5M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Cognism vs Toma — which is better?
It depends on your priority. Cognism has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Cognism cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Cognism's is Enterprise · Contact sales.
Do Cognism and Toma offer free plans?
Cognism: Free trial only. Toma: Paid only.
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