Cognism vs Outreach
Which Sales AI tool is better in 2026?
Cognism
Premium B2B prospecting data with mobile numbers and intent signals.
Outreach
AI sales execution platform for outbound at enterprise scale.
Side-by-side
Outreach leads on both fronts — more capital raised ($489M) and a lower entry price than Cognism.
| Metric | Cognism | Outreach |
|---|---|---|
| Taglinei | Premium B2B prospecting data with mobile numbers and intent signals. | AI sales execution platform for outbound at enterprise scale. |
| Foundedi | 2015 | 2014🏆 |
| HQi | London, GB | Seattle, US |
| Employeesi | 201-500 | 501-1000🏆 |
| Neuron scorei | 68 | 76🏆 |
| Total fundingi | $123.5M | $489M🏆 |
| Latest roundi | Series C · Jan 2022 | Series G · Jun 2021 |
| Valuationi | — | $4.4B🏆 |
| Cheapest paid plani | — | From $100/mo🏆 |
| Free plani | ✗ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Custom Enterprise · Contact sales | Pricing not disclosed |
| Pricing summaryi | 1 published plans | Enterprise · From $100/mo |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Cognism and Outreach.
| Capability | Cognism | Outreach |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 2 (JavaScript, Python) |
| Free plan | ✗ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Cognism
- Offers a free trial
- Newer company (2015)
🔵 Strengths of Outreach
- Has raised more capital ($489M vs $123.5M)
- Higher Neuron score (76 vs 68)
- Lower starting price ($100/mo)
- More mature (2014)
Which should you choose?
Choose Outreach if price matters most — it starts at Enterprise · From $100/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Outreach if you want the most established option — it has raised $489M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Cognism vs Outreach — which is better?
It depends on your priority. Cognism is the leaner option; Outreach is cheaper to start. See the side-by-side table above.
Is Cognism cheaper than Outreach?
No — Outreach's cheapest paid plan is Enterprise · From $100/mo, while Cognism's is Enterprise · Contact sales.
Do Cognism and Outreach offer free plans?
Cognism: Free trial only. Outreach: Paid only.
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