Cognism vs Lofty
Which Sales AI tool is better in 2026?
Cognism
Premium B2B prospecting data with mobile numbers and intent signals.
Lofty
AI CRM and marketing platform for real estate agents.
Side-by-side
| Cognism | Lofty | |
|---|---|---|
| Tagline | Premium B2B prospecting data with mobile numbers and intent signals. | AI CRM and marketing platform for real estate agents. |
| Founded | 2015 | 2016 |
| HQ | London, GB | US |
| Employees | 201-500 | 51-200 |
| Total funding | Undisclosed | Undisclosed |
| Latest round | — | — |
| Valuation | — | — |
| Cheapest paid plan | — | — |
| Free plan | ✗ | ✗ |
| Free trial | ✓ | ✗ |
| Top tier price | Custom Enterprise · Contact sales | Lofty Agent · Contact sales |
| Pricing summary | 1 published plans | 4 published plans |
| Categories |
Capability matrix
Developer-facing capabilities and access signals for Cognism and Lofty.
| Capability | Cognism | Lofty |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✗ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Cognism
- Higher Neuron score (71 vs 69)
- Offers a free trial
- More mature (2015)
🔵 Strengths of Lofty
- Newer company (2016)
Which should you choose?
Choose Lofty if price matters most — it starts at Paid, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Lofty if you want the most established option — it has raised Undisclosed, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Cognism vs Lofty — which is better?
It depends on your priority. Cognism is the leaner option; Lofty has broader feature depth. See the side-by-side table above.
Is Cognism cheaper than Lofty?
No — Lofty's cheapest paid plan is Paid, while Cognism's is Enterprise · Contact sales.
Do Cognism and Lofty offer free plans?
Cognism: Free trial only. Lofty: Paid only.
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