Apollo.io vs Toma
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Toma
AI voice agents for car dealerships
Side-by-side
Apollo.io is the more established option (raised $251M), but Toma is cheaper to start.
| Metric | Apollo.io | Toma |
|---|---|---|
| Taglinei | AI-powered sales engagement platform with 275M+ contacts. | AI voice agents for car dealerships |
| Foundedi | 2015🏆 | 2024 |
| HQi | US | San Francisco, US |
| Employeesi | 201-500 | 11-50🏆 |
| Neuron scorei | 54 | 61🏆 |
| Total fundingi | $251M🏆 | $21M |
| Latest roundi | Series D · Aug 2023 | Series A · Jun 2025 |
| Valuationi | $1.6B🏆 | — |
| Cheapest paid plani | — | —🏆 |
| Free plani | ✓ Free | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | — | Enterprise · Contact sales |
| Pricing summaryi | 1 published plans | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Toma.
| Capability | Apollo.io | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 1 (rest) |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Has raised more capital ($251M vs $21M)
- Offers a free plan
- More mature (2015)
🔵 Strengths of Toma
- Higher Neuron score (61 vs 54)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Apollo.io if you want the most established option — it has raised $251M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Toma — which is better?
It depends on your priority. Apollo.io has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Apollo.io cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Apollo.io's is Free.
Do Apollo.io and Toma offer free plans?
Apollo.io: Yes, has a free plan. Toma: Paid only.
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