Apollo.io vs RocketReach
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
RocketReach
B2B contact and company data for sales and recruiting
Side-by-side
Apollo.io is the more established option (raised $251M), but RocketReach is cheaper to start.
| Metric | Apollo.io | RocketReach |
|---|---|---|
| Taglinei | AI-powered sales engagement platform with 275M+ contacts. | B2B contact and company data for sales and recruiting |
| Foundedi | 2015 | 2015 |
| HQi | US | San Francisco, United States |
| Employeesi | 201-500 | 94🏆 |
| Neuron scorei | 54 | 72🏆 |
| Total fundingi | $251M🏆 | $92M |
| Latest roundi | Series D · Aug 2023 | Private Equity |
| Valuationi | $1.6B🏆 | — |
| Cheapest paid plani | — | From $39/mo🏆 |
| Free plani | ✓ Free | ✓ |
| Free triali | ✗ | ✓ |
| Top tier pricei | — | Pricing not disclosed |
| Pricing summaryi | 1 published plans | Free · From $39/mo |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and RocketReach.
| Capability | Apollo.io | RocketReach |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✓ |
| SDK languages | — | — |
| Free plan | ✓ | ✓ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Has raised more capital ($251M vs $92M)
🔵 Strengths of RocketReach
- Higher Neuron score (72 vs 54)
- Offers a free trial
- Lower starting price ($39/mo)
Which should you choose?
Choose RocketReach if price matters most — it starts at Free · From $39/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Apollo.io if you want the most established option — it has raised $251M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs RocketReach — which is better?
It depends on your priority. Apollo.io has raised more capital and is the more established option; RocketReach is cheaper to start. See the side-by-side table above.
Is Apollo.io cheaper than RocketReach?
No — RocketReach's cheapest paid plan is Free · From $39/mo, while Apollo.io's is Free.
Do Apollo.io and RocketReach offer free plans?
Apollo.io: Yes, has a free plan. RocketReach: Yes, has a free plan.
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