Apollo.io vs Outreach
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Outreach
AI sales execution platform for outbound at enterprise scale.
Side-by-side
Outreach is the more established option (raised $489M), but Apollo.io is cheaper to start.
| Metric | Apollo.io | Outreach |
|---|---|---|
| Taglinei | AI-powered sales engagement platform with 275M+ contacts. | AI sales execution platform for outbound at enterprise scale. |
| Foundedi | 2015 | 2014🏆 |
| HQi | US | Seattle, US |
| Employeesi | 201-500 | 501-1000🏆 |
| Neuron scorei | 68 | 76🏆 |
| Total fundingi | $251M | $489M🏆 |
| Latest roundi | Series D · Aug 2023 | Series G · Jun 2021 |
| Valuationi | $1.6B | $4.4B🏆 |
| Cheapest paid plani | —🏆 | From $100/mo |
| Free plani | ✓ Free | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | — | Pricing not disclosed |
| Pricing summaryi | 1 published plans | Enterprise · From $100/mo |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Outreach.
| Capability | Apollo.io | Outreach |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 2 (JavaScript, Python) |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Offers a free plan
- Lower starting price ($49/mo)
- Newer company (2015)
🔵 Strengths of Outreach
- Has raised more capital ($489M vs $251M)
- Higher Neuron score (76 vs 68)
- More mature (2014)
Which should you choose?
Choose Apollo.io if price matters most — it starts at Free · From $49/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Outreach if you want the most established option — it has raised $489M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Outreach — which is better?
It depends on your priority. Apollo.io is the leaner option; Outreach has broader feature depth. See the side-by-side table above.
Is Apollo.io cheaper than Outreach?
Yes — Apollo.io's cheapest paid plan is Free, while Outreach's is Enterprise · From $100/mo.
Do Apollo.io and Outreach offer free plans?
Apollo.io: Yes, has a free plan. Outreach: Paid only.
Explore more AI Sales tools
Contextual paths to related AI startups, deals and rankings.