Apollo.io vs Lofty
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Lofty
AI CRM and marketing platform for real estate agents.
Side-by-side
| Apollo.io | Lofty | |
|---|---|---|
| Tagline | AI-powered sales engagement platform with 275M+ contacts. | AI CRM and marketing platform for real estate agents. |
| Founded | 2015 | 2016 |
| HQ | US | US |
| Employees | 201-500 | 51-200 |
| Total funding | Undisclosed | Undisclosed |
| Latest round | — | — |
| Valuation | — | — |
| Cheapest paid plan | — | — |
| Free plan | ✓ Free | ✗ |
| Free trial | ✗ | ✗ |
| Top tier price | — | Lofty Agent · Contact sales |
| Pricing summary | 1 published plans | 4 published plans |
| Categories |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Lofty.
| Capability | Apollo.io | Lofty |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Higher Neuron score (76 vs 69)
- Offers a free plan
- Lower starting price ($49/mo)
- More mature (2015)
🔵 Strengths of Lofty
- Newer company (2016)
Which should you choose?
Choose Apollo.io if price matters most — it starts at Free · From $49/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Lofty if you want the most established option — it has raised Undisclosed, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Lofty — which is better?
It depends on your priority. Apollo.io is the leaner option; Lofty has broader feature depth. See the side-by-side table above.
Is Apollo.io cheaper than Lofty?
Yes — Apollo.io's cheapest paid plan is Free, while Lofty's is Paid.
Do Apollo.io and Lofty offer free plans?
Apollo.io: Yes, has a free plan. Lofty: Paid only.
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