Apollo.io vs Cognism
Which Sales AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Cognism
Premium B2B prospecting data with mobile numbers and intent signals.
Side-by-side
| Apollo.io | Cognism | |
|---|---|---|
| Tagline | AI-powered sales engagement platform with 275M+ contacts. | Premium B2B prospecting data with mobile numbers and intent signals. |
| Founded | 2015 | 2015 |
| HQ | US | London, GB |
| Employees | 201-500 | 201-500 |
| Total funding | Undisclosed | Undisclosed |
| Latest round | — | — |
| Valuation | — | — |
| Cheapest paid plan | — | — |
| Free plan | ✓ Free | ✗ |
| Free trial | ✗ | ✓ |
| Top tier price | — | Custom Enterprise · Contact sales |
| Pricing summary | 1 published plans | 1 published plans |
| Categories |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Cognism.
| Capability | Apollo.io | Cognism |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Higher Neuron score (76 vs 71)
- Offers a free plan
- Lower starting price ($49/mo)
🔵 Strengths of Cognism
- Offers a free trial
Which should you choose?
Choose Apollo.io if price matters most — it starts at Free · From $49/mo, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Cognism if you want the most established option — it has raised Undisclosed, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Cognism — which is better?
It depends on your priority. Apollo.io is the leaner option; Cognism has broader feature depth. See the side-by-side table above.
Is Apollo.io cheaper than Cognism?
Yes — Apollo.io's cheapest paid plan is Free, while Cognism's is Enterprise · Contact sales.
Do Apollo.io and Cognism offer free plans?
Apollo.io: Yes, has a free plan. Cognism: Free trial only.
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