XO Market is a decentralized prediction market platform that turns market creation into a permissionless, creator-economy primitive. Rather than relying on a centralized curation team like Polymarket or Kalshi, XO lets any user spin up, trade, and share markets on any event, with creators able to set their own parameters and fees.
The team brands its core primitive as 'conviction markets' - open Yes/No markets whose prices directly reflect aggregated trader belief. The platform launched its mainnet beta in mid-November 2025 and has since generated more than $150M in trading volume, attracted over 30,000 users, and seen more than 600 user-created markets go live.
XO Market is headquartered in the UAE and was founded in 2024. In April 2026 the company closed a $6M seed round co-led by 20VC and Picus Capital, with participation from Coinbase Ventures, Venture Together, and angels including Australian cricket captain Pat Cummins. The round is being deployed into product, growth, and liquidity programs.
Next on the roadmap is XO Vaults, a pooled-liquidity product that targets 8-10% annualized yields for LPs while deepening order books across long-tail markets. The team frames the broader vision as 'the YouTube of prediction markets', where supply-side creativity, not platform curation, drives discovery.