Vooma is a San Francisco-based AI platform built for freight brokers and carriers, designed to automate the high-volume, manual back-office work that defines day-to-day freight operations. Founded by Jesse Buckingham, former CEO of ASG LogisTech, and Mike Carter, the founding engineer and second employee at Kodiak Robotics, Vooma pairs deep logistics domain knowledge with strong applied-AI engineering.
Freight brokerage is a margin-thin, labor-intensive business. Brokers spend their days responding to quote requests, entering orders, building loads, scheduling appointments, and making check calls, much of it through email and phone, and much of it repetitive. These tasks are exactly the kind of structured-yet-unstructured work that modern AI can automate, and Vooma has built a suite of products to do so.
Vooma Quote automatically reads inbound email quote requests, generates responses, and tracks the outcomes of freight opportunities, saving brokers roughly five minutes per quote on average. Vooma Build automates manual order entry, cutting up to ten minutes per load and automating around 80% of the process. The company's newer product, Vooma Voice, can make and receive phone calls on behalf of brokers and carriers to handle inbound load bookings, appointment scheduling, and carrier check calls, extending automation into the voice channel that still dominates freight.
Vooma raised over $16 million across seed and Series A rounds, with a $13 million Series A led by Craft Ventures following a $3.6 million seed round led by Index Ventures, alongside industry angel investors. The company is positioned in the increasingly competitive freight-automation category, where AI agents are being deployed to replace the phone calls and emails that historically slowed brokerage operations. By targeting concrete, time-consuming tasks with measurable time savings, Vooma aims to make AI automation a practical, near-term tool for brokers and carriers of every size.