Overview
Thinkific is a Vancouver-based learning platform founded in 2012 by Greg Smith, Matt Payne, Matthew Smith, and Miranda Lievers. It enables creators and businesses to build, market, and sell online courses, memberships, and communities on fully branded sites. Thinkific went public on the Toronto Stock Exchange in April 2021 under the ticker THNC, raising more than CA$160 million, and reached roughly $60M in revenue in 2024 with about 276 employees.
Product and Use
The platform includes a drag-and-drop course builder, video hosting, quizzes and assignments, certificates, memberships, and communities, plus payments, coupons, and marketing tools. Thinkific Plus serves larger organizations with advanced administration, SSO, and API access, while Thinkific Commerce handles checkout and tax. The company has increasingly invested in AI-driven features to help creators produce and grow course businesses. Thinkific targets solo creators, coaches, and growing education businesses, as well as enterprises training employees, partners, or customers.