Surfer SEO is a Polish-built content optimization platform launched in 2017 and headquartered in Wroclaw. The tool helps marketing teams plan, write, and grade pages against the top-ranking results for a given keyword, scoring drafts on terms, structure, and length. Over its history it grew into one of the most widely adopted on-page SEO platforms, with the company reporting more than 150,000 users across in-house teams and agencies.
In October 2025, Surfer was acquired by Groupe Positive, a European SaaS group formerly known as Sarbacane Group that operates email, CRM, and marketing tools. Surfer's founders and existing shareholders became shareholders of Groupe Positive as part of the transaction, and the product continued to operate under the Surfer brand. The deal positioned Surfer alongside Groupe Positive's broader marketing stack to offer a more end-to-end content and brand visibility solution.
The product centers on a Content Editor that pulls live SERP data, suggests target terms and headings, and grades drafts in real time. It is paired with research workflows for keyword clustering, topical maps, and audits of existing pages. Surfer AI, the platform's AI writing add-on, generates full first drafts that can be optimized inside the editor, while a Chrome extension brings the same grading into Google Docs and WordPress.
Surfer's 2026 pricing centers on three main tiers, typically published as Essential, Scale, and Enterprise plans with monthly costs that range from roughly $99 for entry to several hundred dollars for higher-volume agency use. Pricing and plan names have shifted since the acquisition, so prospective buyers should check the current pricing page. The tool is most heavily used by content agencies, freelance SEOs, and in-house content teams who need a structured optimization workflow rather than an end-to-end CMS.