What Rep AI does
Rep AI is a conversational AI sales concierge built for Shopify and other ecommerce brands. The product drops into a store as a chat widget and proactively engages browsing shoppers the way a great in-store associate would — asking what they're looking for, recommending relevant products, handling objections, answering policy and shipping questions, and closing the sale without ever bouncing the visitor to a help center or a generic FAQ bot. Under the hood it combines an attention-engagement layer, a product-knowledge graph built from the merchant's catalog, and a multi-LLM orchestration stack tuned for ecommerce conversion.
Rep AI's pitch is simple and measurable: brands using Rep typically see double-digit lifts in conversion rate and average order value on engaged sessions, and meaningful deflection of support tickets that would otherwise reach a human agent. The product runs on Shopify, Shopify Plus, BigCommerce, and headless storefronts, and integrates with email, SMS, and helpdesk tools so the AI concierge is part of a single brand voice rather than a siloed widget.
Who it's for
Rep AI targets DTC and mid-market ecommerce brands on Shopify and similar platforms — apparel, beauty, home, supplements, and other categories where shoppers benefit from guided buying. The sweet spot is brands doing $5M-$200M in annual revenue that have outgrown a generic chatbot and want a conversion-focused AI sales rep, not a support deflection tool.
Pricing
Rep AI offers tiered monthly subscriptions starting around $79 per month for smaller stores, with conversion-based pricing for higher-volume merchants and custom enterprise plans.
Team & funding
Rep AI was founded in 2019 in Tel Aviv by Yoav Oz (CEO) and Shauli Mizrahi (CTO). The origin story is well-told: Yoav was shopping in a sports store, became overwhelmed by choice, was rescued by a sales associate, and concluded that online stores lacked the same human concierge layer. Rep AI raised $8.2M in August 2024 led by Osage Venture Partners, with participation from existing investors. Total disclosed funding is approximately $10M across seed and Series A rounds. The company is headquartered in Tel Aviv with a growing North American team.
Position vs competitors
Rep AI competes with Gorgias's AI features, Tidio, Drift, Intercom Fin, Ada CX, and emerging Shopify-native AI agents like Sweep and Cresta. Its differentiation is a pure conversion focus, deep Shopify integration, and a productized in-store-associate model rather than a generic enterprise contact-center play.