Lovart launched globally in July 2025 after a closed beta that drew over 800,000 users across 70 countries, branding itself the world's first AI design agent. Founded in 2024 and led by CEO Melvin Chen with CTO Haofan Wang (a Carnegie Mellon-trained AI researcher known for open-source work like InstantID), Lovart goes beyond image generation: it reasons about design briefs like an agency.
Product
Given a prompt such as "design a product page for a running brand," Lovart analyzes intent, researches visual references in real time, and produces coordinated asset sets — hero images, close-ups, posters, brand systems and even campaign video. Its editing layer is the differentiator: Touch Edit makes precise local changes without regenerating everything, Text Edit keeps typography on separate editable layers, and Style Consistency preserves a brand's look across formats and iterations, all orchestrated by what it calls a creative reasoning engine.
Position
Priced with a free tier and pro plans pitched as agency-grade design for under $90 a month, Lovart targets marketing teams and founders who need six-figure-campaign polish without an agency, competing with Canva's AI suite, Recraft and design features inside image models.