What Hour One does
Hour One builds a self-service platform for AI-generated video using photorealistic digital humans — virtual twins of real people that speak naturally in any language, express emotions, and animate from a text script. Users pick or scan a presenter, paste a script, and Hour One produces a finished video in minutes, replacing the cost and time of a studio shoot. The platform supports 140+ languages, 100+ stock characters, and custom virtual twins generated from a short 4-minute capture session.
Hour One is used by companies including NBC Universal, DreamWorks, Berlitz, and BMC Software for e-learning, customer onboarding, marketing, HR communication, and product walkthroughs. The product cuts video production cost by up to 90% and turns multi-week shoots into minutes-long render jobs. In May 2025, Hour One was acquired by Wix.com and the technology is being integrated into Wix's website and content tools to power AI video for millions of small-business users.
Who it's for
Hour One targets enterprise L&D teams, marketing departments, e-learning publishers, and creator-economy platforms that need to produce localized, on-brand video at scale. Post-acquisition the technology is also now embedded in Wix's website builder for SMBs.
Pricing
Hour One offers subscription plans (Lite, Business, Enterprise) plus custom virtual-twin licensing for branded presenters; pricing starts at roughly $30 per month.
Team & funding
Hour One was founded in 2019 by Oren Aharon (CEO, PhD), Lior Hakim, and Arnon Kahani, with headquarters in New York and Tel Aviv. The company raised approximately $25M across 2 rounds — a $5M seed in August 2020 and a $20M Series A in April 2022 led by Insight Partners with participation from Galaxy Interactive, Remagine Ventures, and Kindred Ventures. On May 23, 2025 Hour One was acquired by Wix.com (NASDAQ: WIX) for an undisclosed sum.
Position vs competitors
Hour One competes with Synthesia, HeyGen, D-ID, and Colossyan in the AI avatar video category. Its differentiation has historically been a focus on enterprise-grade virtual twins and licensing of real-presenter likeness — a positioning Wix is now leveraging for SMB website video.