Fermata is a Tel Aviv-based agtech company building an AI 'digital brain' for horticulture. Its computer-vision platform continuously monitors greenhouse crops, automatically detecting pests and diseases far earlier than manual scouting and recommending precise, targeted interventions. By catching problems early and tracking what works, Fermata helps growers cover more greenhouse area without adding headcount, while reducing chemical use and crop loss. The system also supports yield prediction and crop management, aiming to become a comprehensive decision layer for controlled-environment agriculture. Founded in 2020 by Forbes 30 Under 30 honoree Valeria Kogan, Fermata raised a $10 million Series A in January 2025 funded entirely by existing investor Raw Ventures, targeting profitability by 2026.