Domo is a cloud-based business intelligence and AI data products platform founded in 2010 by Josh James, who previously co-founded and led the web analytics company Omniture. Headquartered in American Fork, Utah, Domo unifies data integration, visualization, app building, and AI into a single cloud platform aimed at making data and AI accessible across an organization.
The platform combines hundreds of data connectors, an ETL and data transformation layer, dashboards and visualizations, and tools for building custom data apps and AI agents. By bringing pipelines, analytics, and application logic together, Domo positions itself as an end-to-end environment rather than a standalone dashboarding tool, with a growing emphasis on embedding AI and governed data into business workflows.
Domo serves mid-market and enterprise customers across many industries, targeting business executives and operational teams that need timely, contextual insights without deep technical effort. Its self-service orientation is intended to let non-technical users explore data and act on it directly.
As a publicly traded company, Domo competes with major BI and analytics vendors as well as modern cloud data platforms. Its differentiation rests on the breadth of an all-in-one stack and rapid time-to-value, though buyers often weigh this against deeper specialization offered by point solutions.
Domo is best understood as a consolidated data-and-AI platform for organizations that want integration, analytics, and app building in one place. Value depends on connector fit, data governance maturity, and willingness to standardize on a single vendor rather than assemble best-of-breed components.