Clarity is an AI-powered customer experience platform that brings voice-of-customer intelligence, AI agents, and support automation together in a single 3-in-1 product. Formerly known as Anecdote, the London-based company also operates from New York and Riyadh and was founded by Abed Kasaji and Pavel Kochetkov, both alumni of the 'Careem mafia'. Clarity helps brands analyze customer feedback at scale, surface insights from support conversations, and automate resolution with safe AI agents, reporting a 5.4x year-on-year revenue surge and over 20% average monthly growth in 2025. Clarity raised $12M led by Prosus Ventures, with participation from STV's Google-backed AI Fund, Sukna Ventures, Wamda Capital, Neo, Oraseya Capital, Phaze Ventures, Propeller, and angels from OpenAI and Google, to expand its applied-AI teams globally.