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Felix Capital

Venture capital firm investing in consumer brands, digital lifestyle, and technology companies.

Active VC 🇬🇧 United Kingdom · United Kingdom · Since 2015
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Portfolio Active
4
Latest Mirakl
Deal flow
$878M
6 rounds
Unicorns
2
≥ $1B valuation
Founded
2015
11 yrs
Latest
May 2026
ZyG

About Felix Capital

Venture capital firm investing in consumer brands, digital lifestyle, and technology companies.

Investment activity

2021–2026
$555M
$88M
$145M
$90M
1
'21
1
'23
1
'24
2
'26

Sector focus

🛒 AI E-commerce 3
🔮 AI Forecasting 2
🛍️ AI Retail 2
🏦 AI Finance 2
🎨 AI Design 1
🤖 AI Agents 1
🎬 AI Video 1
🖼️ AI Image Generation 1

Geographic focus

France 2
US 1
IL 1

Portfolio

4

Mirakl

AI-powered marketplace and ecommerce platform for enterprise

Pigment

The agentic AI business planning platform

ZyG

An agentic operating system that scales DTC ecommerce brands end to end

OpenArt

AI art generator with multi-model marketplace

Co-investors

8

Meritech

2 shared

IVP

2 shared

ICONIQ Growth

2 shared

Permira

1 shared

83North

1 shared

Silver Lake

1 shared

Sandberg Bernthal Venture Partners

1 shared

DCM Ventures

1 shared

Recent rounds

6
May 5, 2026 Series A $60M ZyG
Jan 1, 2026 Series A $30M OpenArt
Apr 4, 2024 Series D $145M Pigment
Jun 8, 2023 Series C $88M Pigment
Sep 21, 2021 Series E $555M Mirakl
Jun 30, 2015 Series B — Lead Mirakl