Afresh vs Trigo
Which Retail AI tool is better in 2026?
Afresh
AI platform for fresh food ordering, inventory, and supply chain in grocery
Trigo
AI-powered grocery digitization with autonomous checkout.
Side-by-side
Afresh is the more established option (raised $183M); pricing is comparable on both sides.
| Metric | Afresh | Trigo |
|---|---|---|
| Taglinei | AI platform for fresh food ordering, inventory, and supply chain in grocery | AI-powered grocery digitization with autonomous checkout. |
| Foundedi | 2017 | 2017 |
| HQi | San Francisco, US | IL |
| Employeesi | 201-500 | 51-200🏆 |
| Neuron scorei | 71🏆 | 59 |
| Total fundingi | $183M🏆 | Undisclosed |
| Latest roundi | Venture Round | — |
| Valuationi | — | — |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✓ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Free | Enterprise · Contact sales |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Afresh and Trigo.
| Capability | Afresh | Trigo |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Afresh
- Has raised more capital ($183M vs Undisclosed)
- Higher Neuron score (71 vs 59)
- Offers a free plan
- Offers a free trial
🔵 Strengths of Trigo
- Strong in AI Retail
Which should you choose?
Choose Trigo if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Retail tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Afresh if you want the most established option — it has raised $183M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Afresh vs Trigo — which is better?
It depends on your priority. Afresh has raised more capital and is the more established option; Trigo has broader feature depth. See the side-by-side table above.
Is Afresh cheaper than Trigo?
No — Trigo's cheapest paid plan is Enterprise · Contact sales, while Afresh's is Free.
Do Afresh and Trigo offer free plans?
Afresh: Yes, has a free plan. Trigo: Paid only.
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