Soul Machines vs Toma
Which Customer Support AI tool is better in 2026?
Soul Machines
Autonomously animated digital people for interactive customer experiences
Toma
AI voice agents for car dealerships
Side-by-side
Soul Machines is the more established option (raised $135M), but Toma is cheaper to start.
| Metric | Soul Machines | Toma |
|---|---|---|
| Taglinei | Autonomously animated digital people for interactive customer experiences | AI voice agents for car dealerships |
| Foundedi | 2016🏆 | 2024 |
| HQi | Auckland, New Zealand | San Francisco, US |
| Employeesi | — | 11-50🏆 |
| Neuron scorei | 75🏆 | 60 |
| Total fundingi | $135M🏆 | $21M |
| Latest roundi | Series B · Feb 2022 | Series A · Jun 2025 |
| Valuationi | — | —🏆 |
| Cheapest paid plani | Pricing not disclosed | —🏆 |
| Free plani | ✗ | ✗ |
| Free triali | ✗ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Enterprise · Contact sales | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Soul Machines and Toma.
| Capability | Soul Machines | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✓ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | 1 (JavaScript) | 1 (rest) |
| Free plan | ✗ | ✗ |
| Free trial | ✗ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Soul Machines
- Has raised more capital ($135M vs $21M)
- Higher Neuron score (75 vs 60)
- More mature (2016)
🔵 Strengths of Toma
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Customer Support tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Soul Machines if you want the most established option — it has raised $135M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Soul Machines vs Toma — which is better?
It depends on your priority. Soul Machines has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Soul Machines cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Soul Machines's is Enterprise · Contact sales.
Do Soul Machines and Toma offer free plans?
Soul Machines: Paid only. Toma: Paid only.
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