Sett vs ShopMy
Which Marketing AI tool is better in 2026?
Sett
AI agents that build, market and publish mobile games
ShopMy
Side-by-side
ShopMy is the more established option (raised $147.5M); pricing is comparable on both sides.
| Metric | Sett | ShopMy |
|---|---|---|
| Taglinei | AI agents that build, market and publish mobile games | — |
| Foundedi | 2022🏆 | — |
| HQi | Tel Aviv, IL | — |
| Employeesi | 11-50 | 11-50 |
| Neuron scorei | 66 | 74🏆 |
| Total fundingi | $27M | $147.5M🏆 |
| Latest roundi | Seed · Jan 2024 | Series B |
| Valuationi | — | — |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✗ | ✓ |
| Free triali | ✓ | ✓ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Free trial | Free |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Sett and ShopMy.
| Capability | Sett | ShopMy |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✗ | ✓ |
| Free trial | ✓ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Sett
- Newer company (2022)
🔵 Strengths of ShopMy
- Has raised more capital ($147.5M vs $27M)
- Higher Neuron score (74 vs 66)
- Offers a free plan
Which should you choose?
Choose ShopMy if price matters most — it starts at Free, which is friendlier for teams watching burn. Both AI Marketing tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose ShopMy if you want the most established option — it has raised $147.5M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Sett vs ShopMy — which is better?
It depends on your priority. Sett is the leaner option; ShopMy has broader feature depth. See the side-by-side table above.
Is Sett cheaper than ShopMy?
No — ShopMy's cheapest paid plan is Free, while Sett's is Free trial.
Do Sett and ShopMy offer free plans?
Sett: Free trial only. ShopMy: Yes, has a free plan.
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