Richpanel vs Toma
Which Customer Support AI tool is better in 2026?
Richpanel
AI customer service platform for ecommerce that combines a multichannel helpdesk with
Toma
AI voice agents for car dealerships
Side-by-side
Toma leads on both fronts — more capital raised ($21M) and a lower entry price than Richpanel.
| Metric | Richpanel | Toma |
|---|---|---|
| Taglinei | AI customer service platform for ecommerce that combines a multichannel helpdesk with | AI voice agents for car dealerships |
| Foundedi | 2019🏆 | 2024 |
| HQi | — | San Francisco, US |
| Employeesi | 11-50 | 11-50🏆 |
| Neuron scorei | 45 | 61🏆 |
| Total fundingi | $2.5M | $21M🏆 |
| Latest roundi | Seed | Series A · Jun 2025 |
| Valuationi | — | —🏆 |
| Cheapest paid plani | Pricing not disclosed | —🏆 |
| Free plani | ✓ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Free | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Richpanel and Toma.
| Capability | Richpanel | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 1 (rest) |
| Free plan | ✓ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Richpanel
- Offers a free plan
- Offers a free trial
- More mature (2019)
🔵 Strengths of Toma
- Has raised more capital ($21M vs $2.5M)
- Higher Neuron score (61 vs 45)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Customer Support tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Toma if you want the most established option — it has raised $21M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Richpanel vs Toma — which is better?
It depends on your priority. Richpanel is the leaner option; Toma is cheaper to start. See the side-by-side table above.
Is Richpanel cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Richpanel's is Free.
Do Richpanel and Toma offer free plans?
Richpanel: Yes, has a free plan. Toma: Paid only.
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