Findigs vs Lofty
Which Real Estate AI tool is better in 2026?
Findigs
Lofty
AI CRM and marketing platform for real estate agents.
Side-by-side
Findigs is the more established option (raised $32M); pricing is comparable on both sides.
| Metric | Findigs | Lofty |
|---|---|---|
| Taglinei | — | AI CRM and marketing platform for real estate agents. |
| Foundedi | — | 2016🏆 |
| HQi | — | US |
| Employeesi | 11-50 | 51-200🏆 |
| Neuron scorei | 67🏆 | 57 |
| Total fundingi | $32M🏆 | Undisclosed |
| Latest roundi | Series C | — |
| Valuationi | — | — |
| Cheapest paid plani | Pricing not disclosed | Pricing not disclosed |
| Free plani | ✓ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Pricing not disclosed |
| Pricing summaryi | Free | Paid |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Findigs and Lofty.
| Capability | Findigs | Lofty |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Findigs
- Has raised more capital ($32M vs Undisclosed)
- Higher Neuron score (67 vs 57)
- Offers a free plan
- Offers a free trial
🔵 Strengths of Lofty
- Newer company (2016)
Which should you choose?
Choose Lofty if price matters most — it starts at Paid, which is friendlier for teams watching burn. Both AI Real Estate tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Findigs if you want the most established option — it has raised $32M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Findigs vs Lofty — which is better?
It depends on your priority. Findigs has raised more capital and is the more established option; Lofty has broader feature depth. See the side-by-side table above.
Is Findigs cheaper than Lofty?
No — Lofty's cheapest paid plan is Paid, while Findigs's is Free.
Do Findigs and Lofty offer free plans?
Findigs: Yes, has a free plan. Lofty: Paid only.
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