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Brilliant Labs vs Niantic Labs

Which for VR/AR AI tool is better in 2026?

Brilliant Labs

Open-source AI smart glasses with on-device multimodal intelligence

$6M

Niantic Labs

Niantic creates real-world augmented reality games and apps that encourage exploration and social interaction.

$770M

Side-by-side

Verdict

Niantic Labs is the more established option (raised $770M); pricing is comparable on both sides.

Metric Brilliant Labs Niantic Labs
Taglinei Open-source AI smart glasses with on-device multimodal intelligence Niantic creates real-world augmented reality games and apps that encourage exploration and social interaction.
Foundedi 2019 2010🏆
HQi Singapore, SG San Francisco, US
Employeesi 11-50 501-1000🏆
Neuron scorei 48 62🏆
Total fundingi $6M $770M🏆
Latest roundi Seed M&A · Mar 2025
Valuationi $3.5B🏆
Cheapest paid plani Pricing not disclosed
Free plani ✓ Free
Free triali
Top tier pricei Pricing not disclosed
Pricing summaryi Free 1 published plans
Categoriesi

Capability matrix

Developer-facing capabilities and access signals for Brilliant Labs and Niantic Labs.

Capability Brilliant Labs Niantic Labs
MCP support
Public API
Webhooks
OAuth 2.0
SDK languages 4 (Unity, C#, Java, Swift)
Free plan
Free trial
Verified
Active deal

🟢 Strengths of Brilliant Labs

  • Offers a free trial
  • Newer company (2019)

🔵 Strengths of Niantic Labs

  • Has raised more capital ($770M vs $6M)
  • Higher Neuron score (62 vs 48)
  • More mature (2010)

Which should you choose?

Choose Niantic Labs if price matters most — it starts at Free, which is friendlier for teams watching burn. Both AI for VR/AR tools ship core features, so the cost delta often decides it for small teams and solo operators.

Choose Niantic Labs if you want the most established option — it has raised $770M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.

Frequently asked questions

Brilliant Labs vs Niantic Labs — which is better?

It depends on your priority. Brilliant Labs is the leaner option; Niantic Labs has broader feature depth. See the side-by-side table above.

Is Brilliant Labs cheaper than Niantic Labs?

No — Niantic Labs's cheapest paid plan is Free, while Brilliant Labs's is Free.

Do Brilliant Labs and Niantic Labs offer free plans?

Brilliant Labs: Yes, has a free plan. Niantic Labs: Yes, has a free plan.

Contextual paths to related AI startups, deals and rankings.