Apollo.io vs Artisan
Which Outreach AI tool is better in 2026?
Apollo.io
AI-powered sales engagement platform with 275M+ contacts.
Artisan
AI sales agents that automate outbound, starting with Ava
Side-by-side
Apollo.io leads on both fronts — more capital raised ($251M) and a lower entry price than Artisan.
| Metric | Apollo.io | Artisan |
|---|---|---|
| Taglinei | AI-powered sales engagement platform with 275M+ contacts. | AI sales agents that automate outbound, starting with Ava |
| Foundedi | 2015🏆 | 2024 |
| HQi | US | San Francisco, US |
| Employeesi | 201-500🏆 | 11-50 |
| Neuron scorei | 32 | 60🏆 |
| Total fundingi | $251M🏆 | $37M |
| Latest roundi | Series D · Aug 2023 | Series A · Apr 2025 |
| Valuationi | — | — |
| Cheapest paid plani | —🏆 | Pricing not disclosed |
| Free plani | ✓ Free | ✗ |
| Free triali | ✗ | ✓ |
| Top tier pricei | — | Pricing not disclosed |
| Pricing summaryi | 1 published plans | Free trial |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Apollo.io and Artisan.
| Capability | Apollo.io | Artisan |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✗ |
| Webhooks | ✗ | ✗ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | — |
| Free plan | ✓ | ✗ |
| Free trial | ✗ | ✓ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Apollo.io
- Has raised more capital ($251M vs $37M)
- Offers a free plan
- Lower starting price ($49/mo)
- More mature (2015)
🔵 Strengths of Artisan
- Higher Neuron score (60 vs 32)
- Offers a free trial
- Newer company (2024)
Which should you choose?
Choose Apollo.io if price matters most — it starts at Free · From $49/mo, which is friendlier for teams watching burn. Both AI Outreach tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Apollo.io if you want the most established option — it has raised $251M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Apollo.io vs Artisan — which is better?
It depends on your priority. Apollo.io has raised more capital and is the more established option; Artisan has broader feature depth. See the side-by-side table above.
Is Apollo.io cheaper than Artisan?
Yes — Apollo.io's cheapest paid plan is Free, while Artisan's is Free trial.
Do Apollo.io and Artisan offer free plans?
Apollo.io: Yes, has a free plan. Artisan: Free trial only.
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