Amplemarket vs Toma
Which Sales AI tool is better in 2026?
Amplemarket
AI-powered sales copilot platform that unifies lead generation, data intelligence
Toma
AI voice agents for car dealerships
Side-by-side
Amplemarket is the more established option (raised $25M), but Toma is cheaper to start.
| Metric | Amplemarket | Toma |
|---|---|---|
| Taglinei | AI-powered sales copilot platform that unifies lead generation, data intelligence | AI voice agents for car dealerships |
| Foundedi | 2018🏆 | 2024 |
| HQi | — | San Francisco, US |
| Employeesi | 11-50 | 11-50🏆 |
| Neuron scorei | 46 | 61🏆 |
| Total fundingi | $25M🏆 | $21M |
| Latest roundi | Seed | Series A · Jun 2025 |
| Valuationi | — | —🏆 |
| Cheapest paid plani | Pricing not disclosed | —🏆 |
| Free plani | ✓ | ✗ |
| Free triali | ✓ | ✗ |
| Top tier pricei | Pricing not disclosed | Enterprise · Contact sales |
| Pricing summaryi | Free | 1 published plans |
| Categoriesi |
Capability matrix
Developer-facing capabilities and access signals for Amplemarket and Toma.
| Capability | Amplemarket | Toma |
|---|---|---|
| MCP support | ✗ | ✗ |
| Public API | ✗ | ✓ |
| Webhooks | ✗ | ✓ |
| OAuth 2.0 | ✗ | ✗ |
| SDK languages | — | 1 (rest) |
| Free plan | ✓ | ✗ |
| Free trial | ✓ | ✗ |
| Verified | ✗ | ✗ |
| Active deal | ✗ | ✗ |
🟢 Strengths of Amplemarket
- Has raised more capital ($25M vs $21M)
- Offers a free plan
- Offers a free trial
- More mature (2018)
🔵 Strengths of Toma
- Higher Neuron score (61 vs 46)
- Newer company (2024)
Which should you choose?
Choose Toma if price matters most — it starts at Enterprise · Contact sales, which is friendlier for teams watching burn. Both AI Sales tools ship core features, so the cost delta often decides it for small teams and solo operators.
Choose Amplemarket if you want the most established option — it has raised $25M, suggesting more runway for enterprise features, support, and long-term roadmap. For mission-critical workflows or larger teams, that stability often outweighs a lower monthly price.
Frequently asked questions
Amplemarket vs Toma — which is better?
It depends on your priority. Amplemarket has raised more capital and is the more established option; Toma is cheaper to start. See the side-by-side table above.
Is Amplemarket cheaper than Toma?
No — Toma's cheapest paid plan is Enterprise · Contact sales, while Amplemarket's is Free.
Do Amplemarket and Toma offer free plans?
Amplemarket: Yes, has a free plan. Toma: Paid only.
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